Tafel Lager is a true Namibian beer and is probably one of the most loved local brands in Namibia. With a complete repositioning we had to promote the beer ofF a ‘National Pride’ platform. Without being political or cheesy. The result: SHARE YOUR PRIDE.
CASE STUDY: LIVE EVENT/CONCERT/LIVE STREAM/INTERACTIVE SOCIAL MICROSITE - MTC
Conceptualise and create a concert and tree lighting ceremony, free for the public, that is streamed live via a custom microsite to the rest of the world. Build the tallest and most spectacular LED Christmas tree Namibia has ever seen. Compose and produce an original song/track using amazing local artists and an awesome studio in Cape Town. Perform it live with a host of local acts and talent and you have ‘The Spectacular Tree Lighting Event’ incl. a music video, feat. the lead act/singer ,QONJA’. For downloaded after the event.
A ‘sleepy’ city, still on a slower internet connection, is brought to life with the explosive arrival of our Netman 4G superhero. He brings 4G internet, for the very first time to the city. The pace of life and internet speed as we know it is about to change drastically. Everything is now faster.
NOTE: MTC - A cellular communications company has an internet brand called Netman.
CASE STUDY: LIVE ACTIVATION - FNB UNLIMITED ELECTRONIC PRICING OPTION
How do you convince people that one, low bank charge a month, for unlimited electronic electronic transactions, is a great deal and prove that FNB is serious about bank charges? Answer, you reduce charges wherever you can for everybody to prove it. At all major movie theaters, DVD stores and make all public parking free, Nationwide. Brought to you by First National Bank.